Turning scattered knowledge into an AI-powered research engine

Turning scattered knowledge into an AI-powered research engine

Introduction

More2Win is a sport-driven impact agency based in 's-Hertogenbosch. They help organisations unlock social, environmental, and business value through the power of sport. Their work spans high-impact purpose-led strategies for (sport) organisations, meaningful partnerships, programme and campaign design, and impact reporting, all of which rely heavily on institutional knowledge built up across years of client work.

Company name

More2Win

Year

2023

Company size

30

Industry

Sports Marketing

Scope of work

/

AI Agents

/

Consultancy

/

AI Development

Timeline

12 weeks

Introduction

More2Win is a sport-driven impact agency based in 's-Hertogenbosch. They help organisations unlock social, environmental, and business value through the power of sport. Their work spans high-impact purpose-led strategies for (sport) organisations, meaningful partnerships, programme and campaign design, and impact reporting, all of which rely heavily on institutional knowledge built up across years of client work.

Company name

More2Win

Year

2023

Company size

30

Industry

Sports Marketing

Scope of work

/

AI Agents

/

Consultancy

/

AI Development

Timeline

12 weeks

Challenges

More2Win's team is fast-moving and proposal-driven.

Every new client pitch requires drawing on a wide base of prior work: old proposals, municipal policy documents, impact reports, funding research, and partner data.

All of this lived across OneDrive folders with inconsistent structures, named differently per project and per team member.

This made it difficult to:

  • Find relevant prior work quickly when writing a new proposal

  • Connect policy documents to the right client context or geographic region

  • Reuse insights from past programmes without manually searching through dozens of files

  • Give team members fast, reliable answers to research questions

The result: high-value institutional knowledge was effectively invisible at the moment it was needed most.

Approach

How we approach building a solid solution

Step 1 — Discovery and Knowledge Mapping

We ran a scoping session to map More2Win's full knowledge landscape: what documents existed, how they were organised, how team members searched for information today, and where the biggest friction points were. We identified five core content categories: internal reports, municipal and national policy docs, funding and partner research, programme outlines, and impact reports.

Step 2 — System Architecture and Ingestion Pipeline

We designed an automated pipeline connecting to More2Win's OneDrive via the Microsoft Graph API. Documents are automatically detected, converted to text, chunked, and passed through an AI classifier that tags each piece of content with metadata: client, proposition type, document type, municipality, and confidence score.

Step 3 — Vector Database and Semantic Search

All processed documents are stored as vector embeddings in a Pinecone database, partitioned by client and region to prevent cross-context confusion. This gives the system semantic memory, meaning users can ask questions in natural language and retrieve the most relevant content across hundreds of documents instantly.

Step 4 — AI Research Agent and Interface

We built a chat-based AI frontend where team members can ask free-form questions in Dutch or English. The agent retrieves the most relevant document chunks, generates a grounded answer, and surfaces direct links back to the source files. A human review layer flags low-confidence classifications for manual correction, keeping the knowledge base clean over time.

Final thoughts

We delivered a private, EU-hosted AI knowledge system built entirely on More2Win's own data.

The system automatically:

  • Ingests and classifies new documents from OneDrive as they are added

  • Tags content by client, region, proposition, and document type

  • Surfaces relevant prior work and policy hooks in response to natural language queries

  • Cites the original source file for every answer it generates

  • Flags uncertain classifications for human review before they enter the knowledge base

All data stays within the EU. The AI operates exclusively on More2Win's own content, with no external model training involved.

The system was designed as a foundation: built to extend. Future additions like an automated client intake and qualification engine or an automated proposal drafter can plug directly into the same knowledge layer.

Example queries the system can answer today:

  • "Welke vijf punten uit dit gemeentebeleidsplan zijn relevant voor meisjesvoetbal?"

  • "Welke programma's hebben we eerder ontwikkeld rondom vrouwensport in Brabant?"

  • "Wat zijn relevante beleidshaakjes voor een nieuw voorstel aan gemeente Utrecht?"

Results

More2Win's team can now access the full depth of their institutional knowledge in seconds rather than hours.

Proposal writers get instant context on what has been done before and which policies apply -- without opening a single folder. New team members can onboard to client contexts without relying on colleagues to surface the right documents. And the knowledge base grows automatically as new files are added to OneDrive.

What was previously invisible is now immediately actionable.

Key Results

30

30

Seconds to find relevant info

100%

100%

Of their sources covered

0

0

Manual steps to index

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Get in touch

Talk to our AI experts, brainstorm about your AI strategie and potential wins.

Have a project in mind?

Talk to our team

Tell us about your project—whether it’s an AI Agent, Workflow, or Project.

Get in touch

Talk to our AI experts, brainstorm about your AI strategie and potential wins.

Have a project in mind?

Talk to our team

Tell us about your project—whether it’s an AI Agent, Workflow, or Project.

Get in touch

Talk to our AI experts, brainstorm about your AI strategie and potential wins.