We design and ship AI-powered automations in 2-4 weeks. Built for any team across any industry to remove manual work without re-platforming.
Faster to live than internal automation builds. Most go live in 2-4 weeks.
Average efficiency gain on the processes we automate.
What makes automation stick
Four things every automation needs
Plenty of automation projects start. Most don't last six months. These four are why ours do.
Process Mapping
We map the workflow before touching any tools. What gets automated, what stays human, and where AI judgment actually fits.
Integration
Built inside the systems you already use. CRM, ERP, email, document store, internal APIs. Your team learns nothing new.
Reliability
Runs the same way every time, even when inputs aren't. Error handling, alerting, and audit trails on every step. You'll know what happened and why.
Impact
Measured in hours back, errors down, throughput up. We scope every automation against the dollar value of the work it replaces.
Companies we work for
Automations we built
Companies are using What's Next to automate the work
Each automation is designed for a specific job and shipped in 2-4 weeks. Every one is built to deliver measurable hours back.
SALES
Sales Automation
Researches prospects, writes personalized outreach, sends across email and LinkedIn, logs everything in your CRM. Your SDRs review and approve, the work runs itself.
Outreach sends per day
1000+
CLIENT SUCCESS
Update Automation
Drafts and sends progress updates to 1000+ clients on a cadence. Pulls from your project data, writes in your tone of voice, flags anything off-pattern for human review.
Updates sent per month
2000+
MARKETING
Ad Performance
Reviews competitor activity and your own ad data daily. Suggests creative refreshes and budget shifts inside Google and Meta.
Hours saved per campaign cycle
60+
FINANCE
Reporting Automation
Pulls numbers, drafts the monthly report, formats it for stakeholders. Your team reviews and sends instead of writing from scratch.
Report writing hours back per month
30+
OPERATIONS
Inbox Automation
Sorts incoming email by what needs a same-day reply, what can wait, and what to delegate. Drafts responses to the routine ones.
Response time on what matters
3 min
Don't see your workflow?
We've automated more. Tell us where the hours go, and we'll design the right one.
Most automation projects stall before they ship. We've designed a process built to land them inside your stack and keep them running.
"The team at What's Next have proven to be strong and reliable partners in translating our AI ambitions into tangible results.
Together, we pushed our tender review timelines from weeks to hours."
You own the automation. Code, documentation, and access on day one. Your team can run, audit, and extend it without us in the room.
What you need to know
What kind of work can you automate?
If a person on your team does it the same way twice, we can probably automate it. Document-heavy work (contracts, invoices, tenders), routing and triage (emails, leads, tickets), reporting (data pulls, summaries), and cross-system orchestration are the most common. If you're unsure where the hours go, that's what the audit is for.
How is this different from regular automation or RPA?
RPA scripts break when forms change, when wording shifts, when judgment is needed. AI automation reads context, handles variation, and asks for human input when it should. You get the reliability of automation with the flexibility of having a smart person doing it.
How long does it take to ship?
Two to four weeks for most automations. Discovery and design in the first few days, build and integration over the next two weeks, testing and handover at the end. Complex multi-step workflows take longer, simple ones ship faster.
How do you keep automations safe and compliant?
We run on your infrastructure or trusted EU/US cloud. No customer data trains foundation models. We design for ISO 27001 and SOC 2 environments and work with your security team from day one. Every automation has logging, alerting, and a kill switch you control.
Turn your manual decisions into intelligent operations
We replace manual workflows with automation that runs inside the systems you already have. Start with one workflow. First results in days, full automation in 2-4 weeks.