Custom triggers that turn buying signals into warm leads, on autopilot.
We build custom triggers tailored to your ICP that continuously watch for real buying signals: funding rounds, hiring spikes, leadership changes, new tech. When a fitting prospect lights up, the agent reaches out at peak intent with a note written to that exact trigger, so the conversation lands warm.
Cold outbound fails because the timing is wrong.
Cold blasts get ignored
Untargeted mass sends land in spam, burn your domain and reach people with no reason to care right now.
You miss the moment
By the time you hear a prospect raised, hired or switched tools, the window where they were in-market has already closed.
No signal to act on
Without a trigger telling you who is buying and why, reps guess at who to chase and waste hours on accounts that are not ready.
Warm leads from real buying signals.
Custom triggers
We define the exact signals worth chasing for your ICP: funding, hiring spikes, leadership changes, new tech, expansion or launches, then watch for them around the clock.
Finds your leads
When a company fires a signal, the agent scores it against your ICP for fit and intent and surfaces only the prospects worth a warm conversation.
Warm, personalized outreach
Each message references the actual trigger, the raise, the hire, the move, so it reads like timely relevance instead of a cold template.
Runs autonomously
Built on Apollo, n8n and signal sources, it watches, drafts and sends on its own. Your reps only step in to work the warm replies.
Live in weeks, not quarters.
- 01
DiscoveryWeek 1
We map your workflow on your real data and pick the highest-ROI use case to ship first.
- 02
DesignWeek 1–2
We design the agent around your tools and guardrails, and prove it on a working prototype.
- 03
BuildWeek 2–4
We build it as real engineering: integrated, tested, with logging and human escalation.
- 04
Launch & ownOngoing
We deploy into your stack, hand over the code and docs, and tune it live with your team.
Cold guessing out, warm timing in.
Warm leads, not cold blasts.
signals watched / day
meetings per rep
reply rate
SDRs to hire
Frequently asked questions
How do the custom triggers actually work?
We start from your ICP and define the specific events that signal a buying window, then build watchers that monitor data sources for those events continuously. When a company that fits your profile fires a signal, it enters the pipeline, gets scored for fit and intent, and the agent drafts outreach tied to that exact event. You approve the signals and angles upfront, so the system only chases moments you agree are worth a conversation.
What kinds of signals can you track?
Common ones are funding rounds, hiring spikes (especially for roles that imply your problem), leadership changes, new tech adoption, expansion or new-office news, and product launches. We can also track signals specific to your niche, anything that reliably means a company is now more likely to buy. Together we pick the handful that map to your best deals rather than watching everything.
Why are these leads warmer than cold outreach?
Because the outreach lands when the prospect is already in-market and references the real event that put them there. A note that opens with their actual funding round or new VP of Ops reads as relevant timing, not a random cold pitch. That relevance is what lifts reply rates and keeps your domain out of spam.
Does it work with our CRM?
Yes. Signals, replies and outreach activity sync to HubSpot, Pipedrive, Salesforce or whatever you run, with the trigger and full conversation attached. Your reps work the warm replies inside the CRM they already live in, and nothing has to be copied over by hand. We map the fields to your existing pipeline during setup.
Do we still control what goes out?
Completely. You set which signals to watch, the messaging angles and the daily volume, and you can run in review mode where you approve batches before they send, or let trusted triggers auto-send. Either way, warm replies always route to a human rather than being answered by the system. You can pause or change anything at any time.
How long until it is running, and when do we see meetings?
Initial setup, trigger definition and domain warm-up typically take 2–3 weeks before full-volume sending, since rushing warm-up is what burns domains. Early warm replies usually appear in the first few weeks as signals start firing, and a stable meeting rate builds as we tune the triggers and copy on real data. We treat the first month as a learning loop, not a finished machine.
What does an engagement cost?
There is a one-time build for the infrastructure, triggers, domains and first sequences, plus a monthly fee covering sending tools, signal and enrichment credits and ongoing optimization. It is structured to cost less than a salaried SDR while surfacing far more in-market leads. We size it to your ICP and volume on the first call.

Turn buying signals into warm leads.
See which triggers we would build for your ICP and how many warm meetings they book, in a free 30-minute call.